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Alex D.'s avatar

Great dive and examples! I like tge structure that considers sub cases like price leadership and great experience - I often saw them as separate scenarios, while “differentiation” was meant mostly as a matter of benefits, innovation, patents, etc. Your model, by including all such cases, empasizes that absolutely any business needs to think of differentiation, regardless of a plane.

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Henry Latham's avatar

Thanks! I've realised that many product leaders assume differentiation = use new technology. That really is just one of many ways to differentiate a product

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