How to Find a Gap for Your Product (& Assess Competitors The Right Way)

A short video tutorial

There are 10-30x the number of products out there now v. 10 years ago.

How to stand out from the crowd?

How to find a unique “position”?

How to avoid simply copying the competition?

Here’s exactly how I try to find a unique value proposition in any market - with the exact steps & tools you can put into practice today to do the same for your product idea:

Resources mentioned:

👉 Idea Forge for organising & assessing startup ideas

👉 My Blue Ocean Strategy Canvas

👉 My ChatGPT prompts